Design has the capacity to nudge users to do intended tasks. Typically these nudges are systematically placed and designed such that users are guided to take actions that benefit the business of the product/service owner. For example, the Amazon prime cancellation procedure is long and consists of six separate pages…

Research is conducted to know more about the unknown. Often, while sleuthing, we discover avenues we didn’t know, that we didn’t know. In those cases how do we start to know, what we don’t know exists? Any research project is as good as its research questions. Having said that, it is also critical to understand that making the research questions…

The problems with repairing products today is that.. It had been only six months since I had bought these shoes. …